Marketing fantasy versus geological reality In the natural stone industry, names sell faster than geology.Terms like “Carrara Look” or “Calacatta Style” create instant familiarity, but often hide the most important truth: stone is not defined by how it looks, but by where it comes from and how it behaves. This report exposes how misleading stone […]
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Hidden costs, fake names, and what suppliers never tell you Introduction: Why Natural Stone Costs More Than You Think Natural stone is often associated with luxury, permanence, and authenticity. But the real cost of natural stone is rarely the price shown on a quotation. Most failures in stone projects are not caused by bad taste […]