Marketing fantasy versus geological reality In the natural stone industry, names sell faster than geology.Terms like “Carrara Look” or “Calacatta Style” create instant familiarity, but often hide the most important truth: stone is not defined by how it looks, but by where it comes from and how it behaves. This report exposes how misleading stone […]
Category Archives: Trends & Reports
Forecasting the Future of Surfaces.
The stone industry moves fast. We analyze global design shifts, color forecasts, and market data to tell you not just whatis trending, but why. From the resurgence of warm Travertine to the decline of cool greys, stay ahead of the curve with our quarterly reports and aesthetic predictions.
Hidden costs, fake names, and what suppliers never tell you Introduction: Why Natural Stone Costs More Than You Think Natural stone is often associated with luxury, permanence, and authenticity. But the real cost of natural stone is rarely the price shown on a quotation. Most failures in stone projects are not caused by bad taste […]
The End of “Safe” Design “For the last decade, luxury meant ‘Safety’. White Carrara kitchens, grey veins, and high-gloss finishes were the standard. But as we approach 2026, the global design language is shifting. Architects are bored with perfection. The new luxury is about character, warmth, and boldness. We are seeing a move towards stones that look like they came from the earth, not a factory. Here are the 5 movements shaping the future of stone.”
While large-format porcelain dominates the mass market, true high-end design is doubling down on the one thing technology can’t print: Chaos. The Reality Check Walk into a mid-range kitchen showroom in 2025, and you will see “Marble-look” porcelain everywhere. It is durable, it is stain-resistant, and the printing technology is terrifyingly good. But there is […]
For over a decade, the design world has been under the cool, calculated spell of grey. From industrial concrete floors to sharp Carrara marble countertops, “Cool Grey” was the undisputed king of modern minimalism. But as we approach 2025, the temperature is rising. The era of sterile, gallery-like spaces is fading, making way for a […]